Uncommon.org Partners with Digital Marketing Institute and NKDigital

Uncommon.org Partners with Digital Marketing Institute and NKDigital

We are very excited to announce our recent collaboration with Digital Marketing Institute and Nikolina Kobali, founder of NKDigital – a 2020 Gold Partner of DMI.

All five of our Digital Marketing Managers, and one of our Digital Marketing students, have been gifted DMI’s Pro Diploma program, which retails for around $2,000.

Additionally, Nikolina Kobali, a Digital Marketing professional with years of experience and affiliate of DMI, will be Mentoring the Uncommon team throughout the course. The goal is to eventually embed the DMI experience into our own offering, which is targeted at unemployed young adults in Zimbabwe with little to no technology experience.

Working with partners of the caliber of NKDigital and DMI is a fantastic opportunity for the individuals in our organization and the team at large. We’re excited to elevate our capacity as Digital Marketers and educators and to help hundreds of ambitious young adults start their careers in tech!

Thank you Digital Marketing Institute and NKDigital!

$25,000 Matching Donation Campaign!!

$25,000 Matching Donation Campaign!!

Thanks to a private donor, all Monthly Donor signups – regardless of size – will be matched with an additional $250 throughout the month of November. This is an incredible opportunity for Uncommon and our students, and we hope you’ll join in on the fun by becoming a Monthly Donor.

When an unemployed young adult joins our program, their earning power increases dramatically. We use 100% of our Monthly Donor contributions to fund education, so when you join the Monthly Donor community your support is being invested entirely into someone else’s future.

$25,000 is roughly the amount it costs us to run one of our Innovation Hubs. Each Hub equates to about 20 young adults training for the technology workforce and 1,000 children in our after school coding program.

Our goal this November is to signup 100 Monthly Donors and unlock the full $25,000. With our current Monthly Donor contribution averaging just under $25, reaching the 100 signup goal could mean funding the operating expenses of TWO Innovation Hubs.

With that said, no gift is too small, and Monthly Donor contributions of any size are eligible to be matched. Thank you for joining our Uncommon Community and investing in someone else’s future.

Nedbank Zimbabwe Sponsors Latest Uncommon.org Innovation Hub

Nedbank Zimbabwe Sponsors Latest Uncommon.org Innovation Hub

The impact of Nedbank’s recent philanthropic investment is extraordinary.

Nedbank Innovation Hub

We are absolutely delighted to partner with Nedbank Zimbabwe to launch our first Innovation Hub outside of Zimbabwe’s capital city, Harare. The Nedbank Innovation Hub is located in the Emganwini township, not far from Bulawayo’s city center where we’re hosted by Zara’s Center, a community based NGO focused on critical food, health and education projects for some of Emganwini’s most underprivileged youths.

Expanding into Bulawayo is a key part of the strategic plan for Uncommon.org. Proving that we can operate effectively across cities is a crucial milestone to achieve for our young EdTech start-up. We’re grateful to Nedbank Zimbabwe for believing in our mission and paving the way for our growth throughout Zimbabwe and the region.

Dr Sibongile Moyo

About the Nedbank x Uncommon.org collaboration, Managing Director Dr. Sibongile Moyo had this to say, “When we first learned about Uncommon.org, we knew this was a mission we had to support. Not only are we happy to invest in technology education and workforce development, we’re eager to begin placing graduates from our Hub!”

While the exact details of the partnership are confidential, securing Nedbank’s sponsorship is a major milestone in our non-profit’s path to sustainability.

In addition to designing, building and marketing websites for clients (Hire Uncommon!), we provide physical and digital branding opportunities of our Innovation Hubs to corporate partners looking to invest in access to technology education and workforce development.

Not only does Nedbank Zimbabwe now have a beautiful space that directly associates their brand with education and positive, community level investment, we will also be branding all of the learning materials and certificates that leave the Hub and enter local households.

On average, 1,000 students from the schools near our Innovation Hub will go through our after school coding program each year. That means roughly 1,000 households (est. 5,000+ family members) with certificates on the wall indicating that their child’s computer coding education was paid for by Nedbank Zimbabwe.

The volume and quality of impressions here is amazing and we can’t wait to help Nedbank reach new clients and customers through investing in Uncommon, and investing in education.

If you or your company would like to learn more about building and / or sponsoring an Innovation Hub, click here.

Uncommon.org Selected as Data For Good Fund Grantee

We are beyond grateful for the team at the Data for Good Fund and UpMetrics for reviewing and accepting our grant application!

Becoming a Data For Good grantee means access to the UpMetrics dashboard free of charge for an entire year, as well as ongoing support from the DFG team.

When we first applied for this opportunity, we were actually in the process of designing a data collection & analysis project internally, so this news couldn’t have been better timed.

As an organization, we get the privilege of seeing the impact of our work every day. We’ve long believed that coding helps students in myriad ways – both in and outside of the classroom, but does the data back it up? 

What about happiness or self-confidence?

It’s hard to describe how cool it is to watch 10 year old kids sprint to our after school class where they get to learn how to build (and play!) computer games, but is there actually a direct correlation between learning these skills and happiness? Over the course of their time with us, we see quiet, shy students become outspoken and vocal, future programmers, but is there a legitimate link between coding and confidence?

Similarly, how does coding impact a child’s overall academic performance? Does joining our after school coding program correlate to better attendance and grades in other subjects? These are some of the questions we can’t wait to explore! Another thing we’re very interested in measuring is the economic impact our program has on both individuals in our Bootcamps, and entire communities where the Hubs are located. 

Through our multi-tiered approach, we are training unemployed young adults for the tech workforce while simultaneously teaching computer coding to kids at every school in the community. Eventually, every child and young adult in the neighborhood will be getting intimate, hands-on and practical coding / technology experience. What type of long-term, economic impact will this have? 

As a Data For Good Grantee, we can’t wait to dig more into these questions and use the tools to better visualize and learn from the data we’ll be collecting. We’re excited to share what we find!

What Makes Uncommon, Uncommon? More on the Business Model

When we set out to build Uncommon.org, our goal was to create a scalable nonprofit that would eventually bring high quality technology education and employment opportunities to people all around the world. Scalability though, requires sustainability.

As a team of creatives and entrepreneurs, we challenge ourselves constantly to think differently about our approach to sustainability. Our goal is to take best practices from both the nonprofit and for-profit sectors to design a business model from upon which we can scale.

In addition to grants & donations, here are a few of the ways we do, and plan, to generate revenue – all of which must, by law, be reinvested into sustaining and scaling our nonprofit mission.

Uncommon Development Business

One of the first ideas we had was around how to monetize the skills we teach. Every day, we’re investing our time, resources and energy into training unemployed young adults for the technology workforce. When they graduate, they’re going on and adding value at all sorts of companies, often design, development and marketing agencies.

So what if we built our own agency within Uncommon, and hired graduates to work for us? Not only would clients be getting high quality products, they’d also get to know that the money they pay for the project would be used to further our education mission.

Client gets a great product, more kids and young adults get to learn how to code – everyone wins!

The fact that we’re a nonprofit organization means that any income we earn must be reinvested into our mission. No shareholders getting rich, just more young minds getting the opportunity of a lifetime! We see this as the ultimate differentiator in comparison to our for-profit peers. As we continue to improve the quality of our work / client experience, the time to deliver, and maintain competitive pricing, our goal is to become one of the premier development agencies in the world.

We’re looking forward to more happy clients and bringing technology education and employment to thousands of amazing youths & young adults! If you’d like to learn more, check out our portfolio page.

Branding Our Innovation Hubs

We love our Innovation Hubs. They’re beautiful, inspiring, made from recycled materials and totally off-grid! Our students and instructors are proud to work there, and the Hubs have become beacons in the community.

Could these iconic spaces become valuable to other companies as well? The thing about working with shipping containers is that when they first roll into the workshop, they do so with big, beautiful block letters and company logos. We recognized the opportunity immediately.

Today, we sell the branding rights of our Hubs to corporate sponsors. When a corporate partner signs up, not only are we branding the inside and outside of the container, we’re also branding the certificates and fliers that get distributed to our students and throughout the community.

Each year, an average of 1,000 school children participate in our after-school coding program, per Hub. That means 1,000+ households will receive a certificate that says, “Your child’s computer coding education was paid for by XYZ company.”

In our communities where families are large and living spaces communal, 1,000 students easily translates to 5,000-10,000 meaningful impressions.

If your company sells bread and you’re struggling to distinguish yourself from your competitors which offer the same styled loafs at the same price, sold in the same market on the same display – why not be the brand that makes people think, “This is the company that pays for my daughter’s coding education.” ?

If you or your company wants to learn more about sponsoring an Innovation Hub, please email hubs@uncommon.org

Future Revenue Streams

While building the development business and signing up more corporate sponsors are our two main priorities for now, we’ve got a few additional revenue streams we’re excited to explore.

The Income Sharing Agreement is a model that many Bootcamps around the world employ. It goes something like this…

You join our Bootcamp for no upfront cost… We help you get a job… You pay us x % of your first year salary.

While this is definitely a model we’re considering, we’re also looking into ways to transfer this cost to the Employer rather than the Employee (our graduate). Acting as a recruiting agency and charging a fee to Employers makes a lot of sense to us. If we can prove that Uncommon makes the hiring process easy and effective, we believe company’s will pay for that.

While we haven’t launched either of these ideas yet, they’re both concepts that we’re looking more into.


We have some very interesting projects in the works right now that we believe will truly set us apart as a nonprofit. While these products are currently under development, and therefore not something we can go into too much detail about, transitioning from just a technology education nonprofit to an EdTech nonprofit with scalable tools / products and paying customers is really exciting. If successful, this could be the milestone that opens up doors we can’t yet imagine.


When we first launched Uncommon, many friends and advisors saw the profit generating potential and urged us to consider becoming a for-profit company. These conversations were provocative and insightful, yet we never left convinced a change was necessary. The thing is, we believe that being a nonprofit is what will ultimately fuel our growth and allow us to scale, beating our out for-profit peers and impacting millions of lives.

We have chosen to always prioritize impact over profit maximization. This doesn’t mean we won’t learn from our for-profit peers and try to build the most robust, sustainable and scalable business model we can. It just means that every dollar we earn will be reinvested into education and employment opportunities for our program beneficiaries.

We believe that the timing is right for purpose-minded endeavors and we’re eager to work with and learn from whoever we can. If you’d like to get involved, please shoot a note to hello@uncommon.org

Applications for Design, Coding & Marketing Mentors Now Open

Our current focuses are on User Interface & User Experience Design; Website Development including WordPress, React, NodeJS, JavaScript and Git; Digital Marketing, Search Engine Optimization and Social Media Marketing.

If you or a colleague you know has any of these skills and would like to help an unemployed young adult start their career in tech, please reach us directly at mentorship@uncommon.org

There’s no doubt that one of the silver linings to come out of the pandemic was the launch of our Mentorship Program. COVID-19 meant going virtual in a way we never had before, and going virtual opened up so many new possibilities for our program.

Our first Mentors were a pair of friends / Digital Marketing experts from Google and Polestar. After just a few weeks, it became apparent to everyone, just how valuable and rewarding the experience was to all those involved. Our next ambition was to scale up the program a bit, and over the next few months we brought on Mentors from YouTube, Facebook, Amazon, Pinterest, AutoDesk, Morgan Stanley and so many other amazing companies with employees based all around the world.

We love the Mentorship program because not only does it mean our students are getting professional level technical support, it also helps develop interpersonal skills, increases confidence and professionalism and exposes our students to an entire world they hadn’t previously had access to.

So with that said, it is with great excitement that we are now putting out a Call for Applications for more Mentors to join Uncommon.org and work one on one with a student in Zimbabwe.